Product Marketing Manager

Description

Sweetch is looking for a Product Marketing Manager to join our growing team!

Someone who is a team player, big thinker, value-driven, passionate, and professional, capable of taking Sweetch to the next level in our marketing domain. The Marketing Manager will have full ownership and responsibility to initiate, plan and implement the company’s marketing strategy for product features delivered to our global customers.

Responsibilities

  • Conduct market research, product-market fit, and user journeys research
  • Develop and execute product marketing strategy based on the company’s overall marketing
    strategy to enhance product adoption and user acquisition
  • Create and develop user onboarding and other product materials
  • Develop and create B2B2C Customers and Partners’ product marketing materials, and End-
    User collaterals
  • Build and maintain a customer base reference using leading use cases and actual customer’s
    case studies

Required Experience & Qualifications

  • Minimum of 5 years in marketing roles in B2B2C or B2C companies
  • Previous experience in one of the following domains: Healthcare, Pharma, Medical Device, Digital Health – a must
  • Previous experience in a Product Marketing role in a Software / SaaS company
  • Proven Experience in the creation of playbooks, manuals, user journey analysis, and materials
  • Product Demos, Presentations, video tutorials, product features announcements
  • User acquisition campaigns management with solid ROI (B2C and/or B2B) – an advantage
  • Social Media accounts management and campaigns – an advantage
  • Bachelor/Masters Degree in life science studies – an advantage
  • Bachelor/Masters Degree in Business Administration / Marketing – an advantage

Required Skills

  • Native English Speaker
  • Great communications skills – both written and verbal
  • A mix of both analytical and creative skills and mindset
  • Team Player with strong interpersonal and listening skills
  • Self-Starter and self-motivated, with a yes-we-can attitude
  • A multi-tasker with the ability to juggle multiple projects simultaneously in a fast-paced company

Apply for this position